This week I was involved in five social interactions with an employee at Starbucks, my conditioning coach, my head softball coach, a Dunkin Donoughts employee and a man at blockbuster. These week I experienced more positive interactions. The two let downs were my head coach, and the Starbucks employee. The woman at Dunkin Donoughts actually gave me an extra bagel. Im pretty sure this was a mistake however it could be an apology for last weeks inedible burnt bagel. Either way, it was during my interaction experiment and so I will chalk it up to the six principles.
At blockbuster, I successfully attempted to return some movies that were overdue. I had received the call one day prior saying that my account was going to be charged. I went in, smiled and asked how David's Monday was treating him. I found out that Monday was his most hated day of the week. I offered some sympathy and joked that tomorrow Monday is the furthest day away. I then asked the young man if there was anything that he could do about my late movies to make my Monday a bit brighter. He was happy to help.
My conditioning coach was my more formal interaction. It went about like a regular conversation and I asked what he had gotten his wife for her birthday (which he mentioned was coming up a few days earlier.) It was a very positive interaction and I think he was pleased that I took an interest. I then asked if he could help me with my homework by answering some questions regarding his cell phone. He was happy to help and after analyzing his information I would identify him as an early majority consumer. He owns the Motorola Razor with Verizon service. The interesting thing is that he bought his first cell phone in 1992, but never really used it until 1995. He infrequently used it from 1995-1998 and switched to Verizon in 2003. (He doesn't remember who his first provider was.) In 2003 he frequently used his phone as primarily a camera. His usage has increased to include phone calls, alarm clock, and picture messaging. Knowing his history he is difficult to identify on the technology adaptation life cycle. Today I would put him in with the early majority due to his limited use and phone type.
Monday, February 23, 2009
Enterprise Value
At 4:00pm on Feb 23, 2009 Yahoo Finance estimated the enterprise value of Microsoft to be:
141.73 Billion (8.89 Billion x 17.21)
Comparative Percentage= -4.39%
At 4:00pm on Feb 23, 2009, Yahoo Finance estimated the enterprise value of Applee to be:
55.57 Billion ( 890.55 Million x 86.95)
Comparative Percentage= -4.66%
141.73 Billion (8.89 Billion x 17.21)
Comparative Percentage= -4.39%
At 4:00pm on Feb 23, 2009, Yahoo Finance estimated the enterprise value of Applee to be:
55.57 Billion ( 890.55 Million x 86.95)
Comparative Percentage= -4.66%
Monday, February 16, 2009
Employee interaction
This week I interacted with employees at chic-fil-a, the dining hall, and Dunkin Donoughts. I had very different interactions with each employee. I returned to chic-fil-a last Tuesday afternoon and ordered the grilled chicken sandwich for the second time. I talked to Sandia and I discovered that before she worked at the administration building she worked at the air port. Apparently the students at UMBC are much more pleasant compared to the business men/women that travel at BWI. The interaction was neutral, I did not benefit or lose anything from the interaction.
My second attempt was at the dining hall on Tuesday night. This was a rather disturbing interaction. The abbreviation TMI stands for Too Much Information, and that is exactly what Maria contributed. I approached the register, smiled and told the woman that I could not read her name tag. She then responded by telling me that her name was Maria, she is eighty-one years old and still having sex. WOW. That was not a response that I was expecting. She proceeded to tell me about herself and I was pleasant, however I will never think of Maria the same way again.
My last interaction took place at Dunkin Donoughts on Friday morning. I spoke with Bamil, smiled, asked how her day was and she proceeded to tell me about her morning. In that time she unfortunately burned my bagel and thought nothing of it. This was a negative interaction because that bagel was disgusting and I paid full price.
Overall this was not the greatest week for employee interaction. I am typically pleasant and I did this experiment a number of times however I never benefited greatly. I now know more names of employees on campus, maybe one day that will be helpful.
My second attempt was at the dining hall on Tuesday night. This was a rather disturbing interaction. The abbreviation TMI stands for Too Much Information, and that is exactly what Maria contributed. I approached the register, smiled and told the woman that I could not read her name tag. She then responded by telling me that her name was Maria, she is eighty-one years old and still having sex. WOW. That was not a response that I was expecting. She proceeded to tell me about herself and I was pleasant, however I will never think of Maria the same way again.
My last interaction took place at Dunkin Donoughts on Friday morning. I spoke with Bamil, smiled, asked how her day was and she proceeded to tell me about her morning. In that time she unfortunately burned my bagel and thought nothing of it. This was a negative interaction because that bagel was disgusting and I paid full price.
Overall this was not the greatest week for employee interaction. I am typically pleasant and I did this experiment a number of times however I never benefited greatly. I now know more names of employees on campus, maybe one day that will be helpful.
Sunday, February 15, 2009
Identifying a Consumer According to the Technology Adaptation Life Cycle
The source of this information is a friend named Ryan B. Ryan currently uses the LG enV2 phone with Verizon Wireless service. His use for the phone includes phone calls, text/ picture/ video messaging, alarm clock, calendar/ event scheduling, and occasional gps navigation.
Ryan is in the early majority of the technology adaptation life cycle. He is driven by a sense of practicality. This can be inferred because the features he uses improve overall communication. His phone has an mp3 player built in but he does not use this feature, instead he uses his ipod. This indicates that he is not yet comfortable with this feature, and feels it is useless because it does not improve communication. He has been with Verizon for about 8 years making him a loyal customer.
When asked what phone he would purchase if money were not an issue Ryan responded with the iphone. This phone is revolutionary in that it combines the phone, internet and ipod technology into one device. Ryan already owns an ipod, which is the reason he does not use the enV's mp3 player. There is great compatibility between the ipod and the iphone, creating its appeal. Overall, I would put Ryan in the early majority consumer group. His interest in the iphone displays some early adapter tendencies, especially in the desire for a breakthrough device. Many of his other possessions including his computer and car indicate that he is an early majority, or a pragmatist. He is driven by practicality and improvement.
Ryan is in the early majority of the technology adaptation life cycle. He is driven by a sense of practicality. This can be inferred because the features he uses improve overall communication. His phone has an mp3 player built in but he does not use this feature, instead he uses his ipod. This indicates that he is not yet comfortable with this feature, and feels it is useless because it does not improve communication. He has been with Verizon for about 8 years making him a loyal customer.
When asked what phone he would purchase if money were not an issue Ryan responded with the iphone. This phone is revolutionary in that it combines the phone, internet and ipod technology into one device. Ryan already owns an ipod, which is the reason he does not use the enV's mp3 player. There is great compatibility between the ipod and the iphone, creating its appeal. Overall, I would put Ryan in the early majority consumer group. His interest in the iphone displays some early adapter tendencies, especially in the desire for a breakthrough device. Many of his other possessions including his computer and car indicate that he is an early majority, or a pragmatist. He is driven by practicality and improvement.
Enterprise Value
Apple Enterprise Value as of 1980:
Outstanding shares x Cost of individual shares + Short term debt
$54,215,332 x $22 + 9,353,870
Total Enterprise Value: $1,202,091,174
Microsoft Enterprise Value as of 1986:
Outstanding shares x Cost of individual shares + Short term debt
2,500,000 x $21
Total Enterprise Value: 52,500,000
The enterprise value of Apple was 4.37% higher then Microsoft during the initial public offering.
Outstanding shares x Cost of individual shares + Short term debt
$54,215,332 x $22 + 9,353,870
Total Enterprise Value: $1,202,091,174
Microsoft Enterprise Value as of 1986:
Outstanding shares x Cost of individual shares + Short term debt
2,500,000 x $21
Total Enterprise Value: 52,500,000
The enterprise value of Apple was 4.37% higher then Microsoft during the initial public offering.
Wednesday, February 11, 2009
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